Mila Owen, a fashion brand known for its sophisticated take on everyday basics, has announced a collaboration with PEANUTS. Titled “Mila Owen × PEANUTS for Summer Collection,” the collection features “JOE COOL,” the sunglasses-wearing Snoopy who dreams of becoming a college student, and introduces a range of summer-ready items made for sunny days.
IN FOCUS was responsible for the art direction and creative production of the campaign, including the key visuals, landing page design, and film. Shot in a modern and relaxed poolside setting, the campaign was designed to balance Mila Owen’s refined elegance with the playful world of PEANUTS.
Mila Owen × PEANUTS for Summer Collection
https://milaowen.com/Page/feature/2026/0619/?plan=MO260619peanuts
CREDITS
ART DIRECTION : Anna Senzaki (IN FOCUS)
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
FASHION DIRECTION : Ayana Takeuchi
PHOTOGRAPHY : Local Artist
CINEMATOGRAPHY : Rei Takaji
STYLING : Saki Nakazawa
HAIR & MAKE-UP : Yuka Toyama (mod’s hair)
MODEL : Chrissy (TOKYO REBELS)
PRODUCE : Satoru Komura (IN FOCUS)
PRODUCTION MANAGEMENT : Shiori Saeki (IN FOCUS)
AGENCY : WHITE AGENCY
CLIENT : MASH Style Lab Co., Ltd.