News

IN FOCUS NEW YORK has released its summer 2025 campaign for Blank Street Coffee, a New York-based café brand

Creative concepting and production for the 2025 Summer campaign for Blank Street Coffee’s seasonal menu. For a summer menu crafted around classic ice cream flavors like cookies and cream, pistachio, and rocky road, our team drew inspiration from fashion and youth culture to craft a campaign that insists “coffee and mat...

Ballpark Style, a lifestyle media platform showcasing how to enjoy Pacific League stadiums, has launched

Ballparkstyle is a lifestyle media platform that showcases the appeal of ballparks, with a focus on the six Pacific League stadiums in Japan. Through features on food, merch, events, and more, we highlight all the ways to enjoy the ballpark—not just for baseball fans, but for anyone looking for a good time. IN FOCUS wa...

Brand Movie for Funabashi Keiba 2025 Featuring Kanako Momota of Momoiro Clover Z Released

To coincide with the renewal of Funabashi Racecourse, the 2025 brand movie has been released. IN FOCUS was in charge of the direction. The film features Kanako Momota of the popular group Momoiro Clover Z. In the Park Edition, the video highlights not only the excitement of the races, but also the diverse appeal of &#8...

BLUE NOTE PLACE

Blue Note Japan opened “BLUE NOTE PLACE”, a new dining concept combining food and music, at Yebisu Garden Place in Tokyo on December 6. IN FOCUS was involved from the branding design stage to determine what kind of space the new Blue Note, will be located at the historic site of the former Beer Station Ebis...

PSY-CLONE

Today’s digital art scene is in the midst of a major upheaval. PSY-CLONE was created as an online gallery to be a unique eye of the typhoon, in order not to be swept away by anyone. IN FOCUS was in charge of the website production. The first exhibition is “YOKAI’S RECORD” by the up-and-coming animation artist Waboku. h...

BONOBO (DJ SET) JAPAN TOUR 2023

BONOBO is a musician representing the legendary British independent music label “Ninja Tune,” whose latest album “Fragments” was nominated for two Grammy Awards. He came to Japan for his performance with a DJ set in three and a half years since his appearance on the White Stage at the Fuji Rock ...

ULIZA

“ULIZA,” a video streaming platform provided by PLAY Corporation, is a cloud-based video streaming system for companies considering the introduction and efficient use of video streaming for a variety of purposes. ULIZA has recently undergone rebranding centered on changes to its tagline and VI, and a large-...

kaonavi Town

“kaonavi Town,” a website that allows people to experience “the future town where everyone can make the most of their individuality and play an active role,” envisioned by kaonavi, was launched. In this town, all kinds of technologies are implemented correctly, and each works together to make th...

Netflix

Netflix, a subscription-based streaming service, has strengthened its editorial content dissemination on SNS. IN FOCUS has been in charge of production team organization, planning, art direction, and design for the editorial content posted on Netflix Japan’s SNS since September 2022. With the aim of fostering fur...

Pacific League Marketing (PLM)

The corporate website of Pacific League Marketing (PLM), which develops various businesses such as PacificLeague.com and PERSOL Pacificleague TV, renewed its corporate website with the vision of “revitalizing the Japanese society as a whole through the advancement of the Japanese professional baseball and the entire sp...

TechnoByobu TB-01

“TechnoByobu,” a new art piece integrated with the artwork of YMO’s first album, NFT, and traditional craftsmanship, is now available for limited orders as part of music label U/M/A/A Inc.’s 20th anniversary art project. The artwork is combined with the spirit of Techno, the latest technology, a...

NEW BALANCE – Tips for NAGOYA WOMEN’s MARATHON 2023

New Balance released a series of tips videos aimed at improving runners’ performance as exclusive content only available on its official app, in conjunction with the Nagoya Women’s Marathon held on March 12th. IN FOCUS was in charge of direction, filming, production, and editing. New Balance Official Store ...

LOEWE x Studio Ghibli “Howl’s Moving Castle”

Loewe and Studio Ghibli launched a capsule collection of “Howl’s Moving Castle” on February 2nd, 2023, as the third and final collaboration between the two companies meticulous handiwork. To celebrate the launch, a limited 7 day pop up store was held in Omotesando, Tokyo. IN FOCUS was in charge of cre...

Hoegaarden – IT’S APERO TIME

Two Web promotional movies “At Home” and “At a Restaurant” of Belgian Wheat Beer “Hoegaarden” were released. The theme is “IT’S APERO TIME: A delicious time that fills your heart with joy.”, and the movie depicts how people go to a restaurant after work from their o...