PEARLY GATES Unveils Its 2025 Spring/Summer Golf Wear Collection

Under the concept of “Making golf more casual and enjoyable,” PEARLY GATES presents its 2025 SPRING COLLECTION, offering a fresh take on golf wear that transcends traditional boundaries. Model and actress Hiroe Igeta showcases the new collection, bringing it to life with her unique charm. Focusing on the &#...

“United Athle” Releases 2025 Spring/Summer Collection, Lookbook Revamped

With the concept of “Many Types, Authentic Quality,” United Athle, a long-established brand with over 90 years of history in producing heavy-duty items such as blank T-shirts, unveils its 2025 Spring/Summer collection. This time, the lookbook has been extensively revamped, featuring a special collaboration ...

JSOL Releases Brand Movie Featuring Sports Climber Sorato Anraku

JSOL, an IT consulting firm, has released its brand movie featuring Sorato Anraku, an Olympic medalist in sport climbing and a company member. IN FOCUS was in charge of directing the video. By capturing the climbing scenes in a cave-like setting, the movie expresses the shared spirit of both climbing and business—navig...

New Balance Unveils Shohei Ohtani’s Signature Logo

In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo. Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch. IN FOCUS participated in this project, producing t...

Panasonic’s Rental Appliance Subscription Service “noiful” Releases New Commercial

Panasonic introduces “noiful”, a subscription service designed for rental properties. Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated...

FRAGMENT UNIVERSITY book is now available.

The lecture record, re-edited from the content of Hiroshi Fujiwara’s Special Lecture: Nonverbal Marketing, held from October 2023 to March 2024, is finally complete. After establishing the Urahara culture in the 1990s, Hiroshi Fujiwara has continued to be sought after by global brands such as Nike, Pokémon, Starb...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring chelmico’s Mamiko Suzuki on YouTube

The fifth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This episode features Mamiko Suzuki, a member of the popular female rap duo chelmico, known for their catchy melodies a...

Tatsuya Kitani’s Latest Song “You More” Now Available for Streaming

Tatsuya Kitani’s latest song, “You More,” is now available for streaming as of February 19th. Written as the theme song for the currently screening film “YUKITEKAHERANU,” this track was created with deep love and respect for the literary works of poet Chuya Nakahara. IN FOCUS was in charge...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by mode...

LeapIn Inc., a Technology Company Focused on AI, Renews Its Website

LeapIn Inc., whose mission is to “drive business transformation through IT, fostering corporate growth, individual well-being, and a prosperous future for all stakeholders,” has renewed its website. The company enhances corporate competitiveness through DX support, system development, and IT talent and engi...

UMITO UMITO Co., Ltd., Operator of the Small Luxury Hotel “UMITO,” Renews Corporate Website

With the vision of “Creating Exciting Real Estate Unseen in the World,” HORIJUKU Co., Ltd., a company specializing in the operation of small luxury hotels and restaurants, has changed its company name to UMITO Co., Ltd. and launched a fully redesigned corporate website. IN FOCUS was responsible for the webs...

YOKUMOKU Launches Special Website to Celebrate the Renewal of Winter Limited Edition “Chocolat Cigare”

YOKUMOKU Co., Ltd. has launched its winter-limited “Chocolat Cigare. ” This year, alongside the beloved milk flavor enjoyed for over a decade, a new 〈Rich Bitter〉 flavor with a rich and deep bitter taste has been added. The special website, themed “Unadorned Feelings, Together. #Stories Woven by Choco...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Hedigan’s on YouTube

The fourth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This time, the guest is “Hedigan’s,” the new band led by Yosuke “YONCE” Kasai of Suchmos...

Launch of “Seibu Railway’s Jiman Jiban” Initiative for Disaster-Resilient Rail Lines

The “Seibu Railway’s Jiman Jiban” promotional campaign was launched to introduce the attractiveness of the Seibu Railway line, including the solid ground of the Musashino Plateau through which Seibu Railway runs, easy access from central Tokyo, a townscape coexisting with greenery, and a fulfilling en...