Invitation for the Exclusive Preview Tasting Party by Yebisu × Dewar's Selected for the “40th All Japan DM Award”

The invitation we designed for the exclusive preview tasting party celebrating the collaboration beer between “Yebisu” and “Dewar’s” has been selected for the “40th All Japan DM Award” One of Japan’s largest direct mail award programs, the award recognizes outstanding works distinguished by excellence in both strategy ...

New Brand “Buffer,” Led by Creative Director Tetsu Nishiyama, Launches from HUMAN MADE — IN FOCUS Designed the Online Store

A new brand, “Buffer,” led by creative director Tetsu Nishiyama — known for projects such as WTAPS and DESCENDANT — has been launched by HUMAN MADE. The collection is available through its street-front store in Jinnan, Shibuya, as well as its online store. Rooted in the spirit of ’80s–’90s American culture,...

Yamaha Releases Product Movie for Its New Electone Model

Yamaha Corporation has announced its new Electone model, the “Electone STAGEA ELS-03 Series.” IN FOCUS was in charge of producing the product movie and key visuals. This latest model introduces a new feature, “Live Expression Control,” which allows performers to express their emotions in real time. Through illustrated ...

Seven-Member Group “IMP.” from TOBE Releases 5th Single “INVADER”

The seven-member group "IMP." from TOBE releases their 5th single "INVADER" on April 13. "IMP." made their global debut in 2023 with the digital single "CRUISIN’." In January 2026, they kicked off their arena tour, "IMP. LIVE TOUR 2026 MAGenter." Their Yokohama Arena shows in Kanagawa drew a total of 45,000 attendees a...

Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

CLOUD NINE to Host Music Festival “Zipangu” in Los Angeles

CLOUD NINE, a music and entertainment agency representing numerous artists and creators, including Ado, will host a large-scale Japanese music festival, “CLOUD NINE presents Zipangu JAPANESE MUSIC EVENT 2026,” in May 2026 at “Brookside at the Rose Bowl” in Los Angeles, USA. The event will be produced by GOLDENVOICE, th...

Launch Film for Stock Trading App “Woodstock” Released

The stock trading app “Woodstock” offers a new investment experience that redefines conventional standards, featuring “completely zero commission” and 24-hour access to U.S. stock trading. IN FOCUS was in charge of the planning and production of the video accompanying the product launch of “Woodstock,” conveying the br...

Launch of the Website for “THE HALL,” a New Space in Harajuku

“en one tokyo,” a creative agency centered on art, has opened a new pop-up space, “THE HALL,” along with the restaurant “THE TUNNEL,” at the commercial complex “Harajuku Quest” in Harajuku. IN FOCUS was in charge of designing and developing the website for THE HALL. To celebrate the opening, an installation and spatial...

Blank Apparel Brand “United Athle” Unveils Its Spring/Summer 2026 Collection, Featuring a Collaboration with Kosuke Kawamura

With a concept centered on “a wide range of products and reliable quality,” blank apparel brand “United Athle,” known for its heavy-duty craftsmanship and over 90 years of history, particularly in T-shirts, has unveiled its Spring/Summer 2026 collection. As a special content, the brand collaborated with collage artist ...

PILOT Launches New “Frixion Synergy 3”

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge ...

Akatsuki’s Fan Community Support Service “CRAYON” Refreshes Its Website as Part of a Major Service Expansion

“CRAYON,” a platform that provides official app development services for the entertainment industry, has renewed its website in line with the expansion of its business domains. In addition to its existing fan community support services, “CRAYON” now offers promotion support and global marketing support, rolling out a n...

Brand Website Renewal for Fragrance Brand RISING WAVE

The long-selling “Free Series” from the men’s fragrance brand RISING WAVE, developed by FITS Corporation K.K, has been redesigned. While retaining its three signature scents, fresh Light Blue, Sunset Pink, and Coral White, the bottle design has evolved into a refined, rounded shape that fits comfortably in the hand. IN...